Graphic design and branding are two separate parts of a successful marketing strategy. Without great and consistent logos, colors, and fonts on all company materials, you can't establish a clear brand.

Graphic design feeds your brand, your brand feeds your business.

Brand identity includes logos, colors, packaging, and messaging, it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home.

Here are four steps to building a successful brand.

1. Define how you want to be perceived.
2. Organize your business based on this promise.
3. Communicate your promise.
4. Be consistent.

By showing who your company is and why you're different to the competition, having a distinctive personality that is appropriate for your target audience, demonstrating the value that your company provides for the customer, and how that value is created, Change with the times. A good brand doesn't stand still.