Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film. When it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers.

Websites that go for long periods with no updates are unlikely to support any useful digital marketing objectives. Although a static website technically qualifies as a website, it’s bound to be more than a digital brochure that produces little or no leads.

Mobile phones are the most used technology in the world. Most of your prospects spend majority of their time, and hours using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites etc. A brand that ignores mobile marketing is doomed.

You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be:

1. Secure opportunities to write guest posts on influential blogs
2. Create relationships with influencers in your industry
3. Consistently create and promote content worthy of mentions and links.

Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.